I have had the honor of designing and setting up a website/branding for a very special politician...my husband. He is running for City Council in our town and I couldn't be more proud of him. He was made for politics! I believe he was created to make a difference in government and I am excited for this new chapter of our lives. I could go on and on but, I wanted to talk about the design process for creating his branding.
I always like to start with the color palette when starting a project. The color scheme has a huge impact on the overall feeling that your branding can convey. It was a no brainer for this particular project since we needed to keep it "American"...red, white, and blue. I played around with a few options but, my client wanted to stay in the realm of classic. Here is the color scheme we landed on:
this one and this one. I'm not sure why but I was actually surprised at how many people have analyzed this stuff...does a font really change your opinion about a candidate? A font is probably not the deciding factor when you vote but, it does matter! Your branding represents you and it might be your first impression to a potential customer.
When I felt confident to begin my creating, I worked on a few different design concepts and these were a few of the final contenders:
I hope this article will give you some insight about what goes into the design process when you hire a graphic designer...its not just clipart and comic sans, my friends, there is a great big world of fantastic design out there!