1.18.2013

Why Pinterest is good for my business.

Pinterest has revolutionized my home decorating, fashion wearing, gift wrapping, food making, art inspiring world.  I have always been a visual person and Pinterest speaks right into that on so many levels. There are some nights I will "Pin" for hours and other times, I pop on there for an idea and I'm off to attempt a project.  There are very few people I know who have not heard of Pinterest but, on the off chance you haven't been over there... check. it. out.

I am finding more and more ways to use Pinterest as a tool for my design business.  Here is a list of ways Pinterest has worked its way into my business plan:

 

1. Style.

When my clients go to my Pinterest Boards, they can get a pretty good idea of what my general style reflects.  Its amazing when I take a closer look at my boards and see similarities mirrored from pin to pin.  This also gives my clients a sense of who I am.  When working closely with a client, I believe it is so important to build a relationship more than just business.  I'm not asking every client to be my BFF, but I want them to get a tiny idea of what inspires me.

 

2. Design Funk.

Let's face it, there is no way I can be 100% creative every moment of the day.  Ask any designer and they will tell you that we can get in a design funk.  Artists need to be inspired!  On many occasions, I have mindlessly scanned through pages of pins soaking in the creative genius of others.  This is an extremely motivating process.  When I see a beautiful work of art or perfectly designed graphic, I find myself snapping back and wanting to create something beautiful.  Clients can't wait around for me to sulk in a funk, they want results.

 

3.  Communication.

Communication is key to me understanding what my clients are needing for their projects.  I get clients who come to me and say, "create whatever you want, I don't care, just make something great."  I also get clients who know exactly what they want but, have a difficult time communicating what they see in their vision.  Then there are the clients who have no clue what they are looking for, a blank slate.  I encourage my clients to create a Pinterest board and start pinning things they find appealing.  It doesn't have to be a specific theme or item but, just begin to pin.  When we step back and look at the board they have created, my designers eye can see what style, colors, and design elements that client is drawn to visually.

 

4. Colors.

When you begin to break it down, there are many different shades and variety of colors!
Do you want Kermit Green or Seafoam?
 

Color selection can play a very important role in determining branding, website appearance, and logo development.  Colors can reflect moods, feelings, and impressions.  Choosing the perfect color combination can be tricky.  There is a huge difference between a client who says, "I want blues and greens" and the client who states, "I would like tiffany blue and lime".  I have set-up color boards and refer my clients to browse them when determining their color palette.

 

5. Private.

There is a way to create private boards, pins that only invitees are allowed to see.  What a great tool for me to upload my clients projects so they can see the development of their design.  It is also a place where I can upload images and pin things I want my client to see.  Its private but, I can move things out of the private board and into my public boards when I'm finished.  I love this tool!

 

6. Marketing

I can pin things directly from my blog or website.  This allows me to share projects and designs that I have created which can drive traffic to ink & mouse. What an affordable marketing tool this has become for me and many other businesses.  I don't have a physical product, each project is unique, so Pinterest allows me to share my art/work with individuals across the globe with the click of a button.

T A L K   T O   M E :
I would love to hear how you use Pinterest!  What is your favorite thing to Pin... recipes? fashion? crafts?  Share your Pinterest link in the comments section, I'd love to see your boards.
(Pinterest has established a new set of rules for businesses, here.  I honestly haven't explored that realm yet but,
I plan to see how it will work for me in the near future.)

Have a fabulous Friday and if you were looking for something to do tonight... your welcome.
http://pinterest.com/cares

3 comments:

Glenn Evans said...

I believe there’s one word that would best say why Pinterest hit it big, and that is GRAPHICS. With this platform, there’s not much need for lengthy explanations. Provide a catchy and informative description along with a photo or a photoset and you are most likely to get traffic. Even if they don’t make a purchase, you still get referrals. And another thing is that the contents are niche-generated. It’s a bit more strategic, which makes being particular easier.

Abigayle Soderstorm said...

I agree with Glenn here. The graphics of Pinterest was its “big” feature that can really be helpful in businesses. If I’ll be your client and I can have a clear view of the pictures if your products in your Pinterest site, it can be easier for me to decide on the thing that I can purchase.

Eliza Post said...

Pinterest is indeed good for businesses. It helps you expand your business connections. Well, I don''t see anything wrong in creating an account for your venture because you don't need to spend money to operate your account. And aside from Pinterest, Twitter is also a good social media platform to connect with customers. Of course, it's style is limited compared to Pinterest. But the ability to interact with users in real time is its strongest point.